Programme
- 8h00 : Ouverture des portes
- 9h00 - 11h00 :
- Bienvenue l Mira De Maeyer & Stephan Loerke
- Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? l Peter Hinssen
- Augmenting marketing for future growth l Asmita Dubey
- Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation l Livia Fioretti
11h00 : Pause networking
- 11h35 - 13h00 :
- WFA Global Marketing Agenda | Stephan Loerke
- Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin
13h00 : Lunch & networking
- 14h40 - 16h30 :
- The power of passion: Creating connections that matter l Raja Rajamannar
- Revamping legacy brands for modern audiences | Diana Frost
- Résumé de la journée l Steven Van Belleghem
- Trends in Leadership: Ultimate resilience or how adversity breeds strength I Joseph Oubelkas
16h30: Drink de clôture