Program
- 8.00: Doors open
- 9.00 - 11.00:
- Welcome l Mira De Maeyer & Stephan Loerke
- Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? l Peter Hinssen
- Augmenting marketing for future growth I Asmita Dubey
- Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation | Livia Fioretti
11.00: Networking break
- 11.35 - 13.00:
- WFA Global Marketing Agenda | Stephan Loerke
- Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin
13.00: Lunch- & networking opportunities
- 14.40 - 16.30:
- The power of passion: Creating connections that matter l Raja Rajamannar
- Revamping legacy brands for modern audiences l Diana Frost
- Learnings of the day l Steven Van Belleghem
- Trends in Leadership: Ultimate resilience or how adversity breeds strength I Joseph Oubelkas
16.30: Closing networking drink